One of the biggest misconceptions I hear from business owners is this: “We tried advertising once. It didn’t work.” Whenever I hear that, my first question is always the same. What was the plan? Advertising isn’t magic. It isn’t something you flip on for a few weeks and expect to transform your business overnight. The companies that see consistent growth are usually the ones with a strategy, not just a budget. Over the years, I’ve seen businesses spend thousands of dollars on

For more than four decades, I’ve had the privilege of watching the advertising industry evolve in ways I never could have imagined. I’ve seen businesses grow from local family-owned shops into household names, watched technology transform how we reach customers, and experienced firsthand the shift from traditional media to today’s digital landscape. Yet through all of those changes, one thing has never changed: People still buy from businesses they know, trust, and remember.